Project Details
PROJECT:
Highspot
CREATIVE FIELDS:
Branding, Product UI, Iconography
RESPONSIBILITIES:
Partnered with Product Marketing, Digital Media, Field Events Teams, and many more to ensure the company’s visual language is consistent through all external and internal touch-points. I lead the design and seamless execution of high-visibility campaigns, guiding projects from initial conceptualization to final delivery, ensuring excellence in every aspect of the design process. Design deliverables include digital and printed assets that are critical to new releases as outlined by the product and engineering team.
TOOLS:
Paper & Pen, Illustrator, InDesign, Photoshop, After Effects, Figma
SUMMARY
Highspot is a B2B sales enablement software company that improves the productivity of Sales Reps through a unified platform giving revenue teams a single solution to elevate customer conversations and drive repeatable revenue, bringing together native content and guidance, training and coaching, and engagement intelligence – all supported by actionable analytics. Trusted by Aetna, a CVS Health company; DocuSign, Dow Jones, General Motors, Nestle, Twitter, Verizon Media and many more, Highspot drives strategic growth for leading companies across the world.
Product Animation
As part of a new product launch, I was responsible for storyboarding and designing the product animation on Highspot’s solution pages. Rather than showcasing the product visuals in its entirety, we’ve redacted irrelevant details to highlight certain features of the product. Collaborating closely with Product Managers and the Web team, we produced these animated product visuals generating a 22.3% increase on website time and user engagement.
