Project Details
PROJECT:
The DGDG Way Book
CREATIVE FIELDS:
Branding, Infograph, Print, Typography
RESPONSIBILITIES:
As Head of Design for Del Grande Dealer Group, I lead the designs and branding across 14 car dealerships ensuring all digital and print collaterals are crafted with excellence while maintaining brand consistency. I managed a team of 2 other junior designers and documented and enforced branding guidelines to create a cohesive design experience across all touch points from internal to external communications.
TOOLS:
Paper & Pen, Photoshop, Illustrator, InDesign, PowerPoint, Excel
SUMMARY
The DGDG Way is the theme used for the Del Grande Dealer Group’s 2017 Executive Summit. This project includes a 200 page book displaying the automotive group’s annual performance creatively laid out using visual design elements and typography. In addition to the book, a presentation deck, t-shirt, retractable banner and other point of purchase materials were also designed. In a span of 3 weeks, I was able to design and send this 200-page booklet out to production which consists of a number of infographs and visual data. I coordinated closely with the photo department to plan and direct out their shots which are also included in this book. The book involved working with the Finance team, VP of Marketing and the Leadership team of the company. In the presentation deck, I made sure visual elements from the book were carried over. The deck was presented to many executives inside and outside the company which also included the experience manager from Walt Disney.
