Project Details
PROJECT:
DealerCMO
CREATIVE FIELD:
Branding, Motion Graphic, Stationary, Videography, Web Design
RESPONSIBILITIES:
As the senior graphic designer, I took part in re-branding the company, redesigned their website, and documented a visual brand guideline to ensure branding consistency is carried out through all point of purchase marketing materials and internal communications. My tenure at DealerCMO allowed me to increase customer engagement, improved client retention and coached a team of other Junior designers.
TOOLS:
Paper & Pen, Illustrator, Photoshop, Dreamweaver, After Effects, DSLR Camera, Zoom Recorder, Lavalier Microphone, Final Cut Pro, Premier Pro, Podio, Figma, Sketch
SUMMARY
DealerCMO is an automotive digital marketing company based in Campbell, California. Through their result-oriented processes, the company helps car dealerships increase traffic to their websites, convert more lead to sales, improve customer satisfaction and increase the dealership’s return on investment through a variety of marketing strategy.
