Project Details
PROJECT:
Digital Display Banners
CREATIVE FIELDS:
Branding, Motion Graphic, Animation, HTML5
RESPONSIBILITIES:
Worked with a variety of project managers and automotive companies to ensure display banners are designed while complying with brand guidelines.
TOOLS:
Adobe Flash/Adobe Animate CC, Photoshop, Illustrator
SUMMARY
Display banners are one of the core components for marketer’s paid advertising campaigns. These banners are generated based on the user’s behavior, which website they’ve visited and even which items they’ve potentially shopped for. These ads not only can increase brand awareness but also re-engages visitors to your website which may turn to a lead or a conversion. I was able to design and animate these display ads while complying with strict branding guidelines from various tier 1 OEM companies. My experience creating display banners have also included working with Nasdaq’s guides and creating banner ads across Wall Street Journal and Barron’s portfolio.
